Arnold Daniel Palmer (born September 10, 1929) is an American golfer who is generally regarded as one of the greatest players in the history of men's professional golf. He has won numerous events on both the PGA Tour and Champions Tour, dating back to 1955. Nicknamed "The King," he is one of golf's most popular stars and its most important trailblazer because he was the first star of the sport's television age, which began in the 1950s. Palmer has had a diverse golf related business career including owning "Arnold Palmer's Bay Hill Club and Lodge", which is the venue for the PGA Tour's Arnold Palmer Invitational (renamed from the Bay Hill Invitational effective 2007), helping to found The Golf Channel, and negotiating the deal to build the first golf course in the People's Republic of China. This led to the formation of Palmer Course Design in 1972, which was renamed Arnold Palmer Design Company when the company moved to Orlando Florida in 2006. Since 1971 he has owned Latrobe Country Club, where his father used to be the club professional. Palmer's ability to win with boldness and charisma was the single biggest factor in the game's explosive growth after 1960.